Hoka was founded in 2009, when it was known as Hoka One One, so it’s hardly a new face on the running shoe scene. But it’s a brand that’s known for bringing innovative approaches to the market.

It was Hoka that pioneered the maximalist running shoe movement, with huge stacks of lightweight foam on rockered shoes like the Bondi and Clifton. Pretty much all brands have now jumped on this bandwagon and released highly cushioned shoes, and in truth Hoka fell behind on some fronts for road running, particularly carbon plate racing shoes. But 2023 has been a strong year that has seen the brand catch up in most areas, and road runners can choose from a variety of great Hoka shoes to suit their needs.

Manish Singh is the Founder and Editor of CEO In Dubai, a premium platform dedicated to spotlighting entrepreneurs, CEOs, business leaders, and innovators shaping Dubai’s future. With years of experience in digital media, publishing, and personal branding, Manish has featured and interviewed thousands of professionals across industries worldwide.

Through CEO In Dubai, he aims to highlight inspiring leadership stories, emerging businesses, and influential voices contributing to Dubai’s growth as a global hub for entrepreneurship, innovation, and success.